FAQ's About E-Commerce (Online Store) Website Design

(Top)

1.What is the difference between free or low-cost shopping carts provided by companies I found on the internet versus the shopping cart WG Advertising is providing?

2. How difficult is WG Advertising's shopping cart program to learn?

3. How much per month will your shopping cart cost me?

4. How should I accept payments?

5. I like what WG Advertising is offering. What is the next step?

6. Does WG Advertising offer a payment plan?

7. I can design my own online store cheaper. (or I have an employee, brother, sister, friend, etc. who is cheaper)

1. What is the difference between free or low-cost shopping carts provided by companies I found on the internet versus the shopping cart WG Advertising is providing?

There is nothing completely "free." Free simply means you are trading something for something else. Most free shopping cart providers will place ads (many times competitor's ads) on your website potentially stealing your customers.

Free shopping carts do not allow the layout customization needed to design your cart to your specifications.

In addition, many free or low-cost e-commerce platforms encourage “cart clutter” by not allowing variable options. Variables are product attributes like color or size which may also affect pricing. Some free carts do not allow variables at all which means you must enter individual products for every color and for every size of the color and then again for every price difference. This is a LOT of extra work! Some carts do allow variables, but if the variable affects price then the product must be re-entered as an individual product. This can lead to customer confusion and decreased sales.

Although most carts have boosted their product search capabilities there are still some carts that do not allow a search of your site causing potential customers to either look through everything to find what they need or to simply leave.

Many free and low cost online stores only allow for PayPal checkout. There is a large group of people who still believe you have to have an account with PayPal to check out and there are also many people who will simply not use PayPal. We have seen that this causes a decrease in sales from online stores.

Along the same line, some carts limit you to using only the credit card authorization company they provide. As long as your credit card company uses an established gateway, you can use any company to run your cards, or you can even run them through your existing credit card machine.

We have developed our e-commerce online shopping cart to offer our clients many options. We have used this cart for the past six years with great success and are pleased to offer it to you too.

Finally, time is important. You should be doing what you do best- running your business and making money, not trying to figure out a program and designing a website.

(Return to the top)

2. How difficult is WG Advertising's shopping cart program to learn?

Ease of use is one of the great aspects of our e-commerce shopping cart! We will be honest, as with anything new there is a learning curve, however we offer up to four hours of one-on-one personalized training via teleconference, online videos and a downloadable manual. In addition, we offer FREE ongoing telephone and email support for the first year!

(Return to the top)

3. How much per month will WG Advertising's shopping cart cost me?

Nothing. Surprised? That is how we've operated for over six years. Most website design companies want to charge you monthly fees forever just because they designed your website. However, the only ongoing fees we charge are annual domain registration, hosting renewal and secure certificate (SSL) renewal which is currently running $198 per year. (SSL is required by almost all credit card companies.)

(Return to the top)

4. How should I accept online payments?

Our shopping cart provides you several options of accepting payments online. Most people offer PayPal and credit card acceptance. If you already have a credit card company you may accept credit cards utilizing your current company if your current company utilizes a processing program such as authorize.net. You may also accept the cards and run them through the machine already on your counter. We can also recommend a reputable credit card company with online service who some of our clients have used. This company offers some of the best rates in the entire industry to save you even more money. Contact us today and we can discuss this in more detail.

(Return to the top)

5. I like what WG Advertising is offering. What is the next step?

1. Call WG Advertising today at 334-393-9099 for a free consultation,

2. We will email you an agreement. Sign and return the agreement along with your first payment,

3. WG Advertising will start designing your e-commerce website based on what you described during your consultation,

4. After we feel that we have a suitable layout we will provide you a link to view the site for your approval and/or changes,

5. Based on your feedback we will continue developing the e-commerce website and encourage you to monitor our progress via the link and provide timely feedback during the process,

6. Provide us with the information needed to input your first fifty products (manufacturer’s websites, photos, descriptions, etc.)

7. WG Advertising will input the products into your new e-commerce website,

8. After your final approval we will make the website viewable,

9. Make your final payment,

10. If you chose the optional marketing package, WG Advertising will begin six months of marketing your ecommerce website,

11.  After six months you have the option of continuing the marketing if desired.

(Return to the top)

6. Does WG Advertising offer a payment plan?

As a way of thanking those who desire to pay upfront, we will deduct $100 from the total website cost. We usually request 1/2 of the total cost upfront to start and the remainder when the site goes live. To qualified applicants we can provide a three payment option, but there is a $50 charge for this service to cover the cost of processing your application. Call us today to discuss your specific need.

(Return to the top)

7. I can design my own online store website cheaper. (or I have an employee, brother, sister, friend, etc. who is cheaper)

Yes, you probably can design your own online store and comparing only dollars spent come out far cheaper than our price. However, before you start, let's do some comparisons:

• What is your time worth per hour? Multiply that by at least thirty.

• Now figure in lost sales due to
        poor design and layout,
        poorly written copy,
        poor or no search engine optimization,
        no submission to the search engines,
        no or little or haphazard internet marketing,

• And add monthly charges and fees charged by the "low-cost" web and e-commerce hosting company.

If you were truly honest with the above comparisons, our price becomes very much in line, if not a true bargain.  Before you make your final decision, review our comprehensive e-commerce website design package and our offer of six months of internet marketing.

(Return to the Top)

Call us today for a FREE e-commerce and internet marketing consultation at 334-393-9099 or